Teenage activists deliver wheelbarrows of mud to Kellogg’s factory to protest ‘misleading’ health claims

The protesters carried wheelbarrows full of mud. Image: Bite Back 2030Research published by Bite Back 2030 found that 8 in 10 young people are led to believe cereal bars are healthy, but 81 per cent would get a red traffic light label.For example, the report found that Kellogg’s Crunchy Nut Bites, which were marketed as having ‘added goodness’ and ‘no artificial colours or flavours’, also had a third of your free sugars per 30g portion, and were rated amber for salt and saturates.Strawberry Fruit Winders, marketed as an ‘on-the-go snack’ were over a third sugar.